According to Instagram, users miss out on 70% of their feeds on average.
In a statement about the change, Instagram says photos appearing in feeds will be ordered based on what “we believe you will care about the most”.
Instead, the app will now prioritize the people you’re closest to or the artists you most care about. Instagram is going to do the same thing.
Instagram is Going Algorithmic To Prioritize Photo Feeds
Instagram said the move was necessary to improve the user experience. But it says users were missing some older posts they might have wanted to see.
Shorty after the news broke, many started using the hashtag #RIPInstagram to share thoughts about the new algorithm that is expected to roll out in the coming months.
Soon you won’t be able to see Instagram posts in chronological order on your feed anymore, as the photo-sharing service is ditching this in favour of an algorithm that prioritises posts differently. As with any major change to a popular application, the news was met with swift and dramatic criticism from fans.
Instagram said that it will be reorganising users’ feeds by prioritising posts it thinks users will find the most interesting (based on their interests).
User response to news of this change has been clear: people are not excited.
“What this is about is making sure that the 30 percent you see is the best 30 percent possible”, Instagram co-founder and chief executive Kevin Systrom told the New York Times.
Now, if your favourite artist shares a video from last night’s concert, you will not miss it, no matter how many accounts you follow or what time zone you live in.